Can We Use Web Analytics? Yes We Can!

Barack Obama and his people must have come to the conclusion that web analytics is not a hot potato. They used Google Analytics on his campaign site and the White House ( is using WebTrends’ hosted solution.

Some people have now cried wolf over the use of client-side/JavaScript data collection.

You can also follow the discussion that is going on.

This poses two questions:

1) Exactly why is log file analysis better (if you think it is)?
2) Exactly how can the White House use the data collected in a harmful way?