Can We Use Web Analytics? Yes We Can!

Can We Use Web Analytics? Yes We Can!


Barack Obama and his people must have come to the conclusion that web analytics is not a hot potato. They used Google Analytics on his campaign site and the White House (whitehouse.gov) is using WebTrends’ hosted solution.

Some people have now cried wolf over the use of client-side/JavaScript data collection.

You can also follow the discussion that is going on.

This poses two questions:

1) Exactly why is log file analysis better (if you think it is)?
2) Exactly how can the White House use the data collected in a harmful way?