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Interview with Caleb Whitmore, Founder and President of Analytics Pros

Interview with Caleb Whitmore, Founder and President of Analytics Pros

I decided to catch up with Google Analytics veteran Caleb Whitmore about the first ten years of Google Analytics, and the fact that he will be speaking at Google Analytics Conference in Stockholm, August 26, 2015. So, Caleb, what would you say is the biggest…

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Daniel Waisberg, Google, to speak at Google Analytics Conference in Stockholm

Daniel Waisberg, Google, to speak at Google Analytics Conference in Stockholm

Daniel Waisberg is joining Sagnik Nandy as the second speaker from Google at the Google Analytics Conference in Stockholm, August 26, 2015. Daniel is known for being an analytics advocate at Google as well as founder and editor of Online Behavior, a website about marketing…

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Interview with Sagnik Nandy, Distinguished Engineer, Google

Interview with Sagnik Nandy, Distinguished Engineer, Google

We are excited to announce that Sagnik Nandy is coming to Stockholm for the Google Analytics Conference, August 26, 2015. We decided to ask him a few questions about his work at Google, the direction Google Analytics is taking, and what he will be speaking…

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How mature is the web analytics market in Japan now?

How mature is the web analytics market in Japan now?

In 2007 Lars published some posts about web analytics around the globe on WebAnalysts.Info, and now it’s time for me to do a follow-up on Japan. I packed my bags and went to Tokyo, where I met with Sumio Ebisawa from e-Agency as well as…

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Dashboard reporting helps VisitSweden benchmark its markets at a glance

Dashboard reporting helps VisitSweden benchmark its markets at a glance

VisitSweden’s mission is to promote Sweden and strengthen the Swedish brand abroad, as well as drive business to the tourism industry. The website gives information about the country, things to do and how to get around.

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eMetrics Stockholm in October

eMetrics Stockholm in October

eMetrics Stockholm is taking place October 15–16. Outfox is a partner. I’m the chair of the advisory board, and my co-founder Christoffer is talking about combining Google Analytics data with other data sources. The program is 100% in English. Some of the other speakers include:…

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Why Conversion Optimization Fails

Why Conversion Optimization Fails

This is an article I wrote for Website Magazine in 2011. I recommend that you pick up their latest issue to read many more articles. The American magazine “reaches 142,709 qualified website owners and Internet professionals and the largest audience of website owners and managers…

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Meet Outfox, analytics and conversion optimization experts

Meet Outfox, analytics and conversion optimization experts

One of my companies, inUse Insights, re-branded to Outfox this week. We celebrated by getting a painting, eating cake, and drinking champagne. As you can imagine, we’ve been quite busy. We plan on continuing growing as a business, and improving our offering. We also celebrated…

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Connecting My Dots

Connecting My Dots

This is an unusual blog post, because I rarely get this personal. Today, however, I want to share some secrets with you. This will likely no t be the most well-edited post on this blog, but bear with me if you would like to hear…

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How to Measure and Optimize at eMetrics Stockholm

How to Measure and Optimize at eMetrics Stockholm

I’ve asked my employee, and colleague, Antoaneta Nikolaeva a few questions about her presentation at the upcoming eMetrics Marketing Optimization Summit in Stockholm. What are you going to talk about? I will share techniques and insider tips on how to work with web analytics to…

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