Interview with Bryan Eisenberg About Stockholm Conference

One of my favourite authors and marketers, Bryan Eisenberg, is coming to Stockholm to speak at Internet Marketing Conference in September, so I decided to ask him a few questions.

Bryan, you’re the author of Always Be Testing, Call to Action: Secret Formulas to Improve Online Results, Persuasive Online Copywriting: How to Take Your Words to the Bank and Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing. Are you currently writing on any book, or are you focusing on spreading knowledge through presenting all over the world?

We are working on numerous ways to share our knowledge across the globe including speaking, mentoring, teaching through MarketMotive and yes, we are working on a revised version of Always Be Testing that will spend more time looking at the organizational issues holding companies back from successfully having a data-driven optimization culture.

What can we expect from your keynote at IMC Stockholm in September?

I always believe every presentation must inform and entertain. So expect something that gives you insight into how customer behavior is changing and what, as organizations, we can do to be prepared to keep up with them.

It was fun to help out with IMC New York, and co-locating it with your Future Now courses, back in 2008. What do you expect from IMC in 2011, and how (if in any regard) do you think Stockholm will differ from other locations where you have spoken?

It was fun working together to bring our content together to attendees back in my home town of NYC. This time I look forward to exploring a city I just got to know a little bit after my first visit last year. I found the people quite knowledgeable and open to learning about advanced optimization topics, and I look forward to sharing this new presentation there.

Tip from Lars! If you’re planning on attending IMC Stockholm, why not buy a combo ticket for IMC and eMetrics? If you buy it through the eMetrics website and use the code INUSEINSIGHTS011 you get a 15% discount. Speakers at eMetrics Stockholm include St├ęphane Hamel, Jim Sterne, Brian Clifton, and Steve Jackson.

If you want to hear more from Bryan Eisenberg, listen to the podcast I made with him (and a few others) about testing.