Introducing The Analytics Manifesto

Do you agree that people are more important than tools? Do you think that actions are more important than reports? If you do, have a look at The Analytics Manifesto.

It’s an initiative by me and Christoffer Luthman. The Analytics Manifesto was developed to unite all stakeholders in web analytics about some core principles.

  • People over Tools
  • Change over Condition
  • Actions over Reports
  • Tests over Assumptions

Have a look at the manifesto, see if you agree, and like it on Facebook if you do. Go to the page, read the manifesto, scroll down to the bottom, and “sign” if you agree.