Outfox Your Competition

Outfox Your Competition är en konferens om att göra saker smartare än konkurrenterna. Outfox betyder överlista och det är precis det vi vill inspirera till, på punkt efter punkt, under dagen.

Nyckelorden för dagen är analys, konvertering, innovation och inspiration.


Plats: Finlandshuset, Snickarbacken 4, Stockholm (nära Stureplan)
Datum: 21 november, 2013
Tid: 8.30-16.30
Pris just nu: Ingen mer försäljning sker nu.


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Program 21 november 2013


8.30-9.00       Registrering och frukost

9.00-9.15       Samling i presentationssalen

9.15-9.45       Increase Your Conversion Rate

Ben shares his insights into how to persuade more visitors to convert.

It is impossible to estimate how many websites Ben Hunt has made more effective, through his articles (which have been read by millions), his books, or the hundreds of designers he has trained.

Ben has written two extremely successful books. Incredibly, his first ebook, “Save the Pixel” has sold almost 10,000 copies direct to website owners and designers. Ben’s second major title, “Convert!“, published by Wiley in 2011, is one of the top-rated online marketing books on Amazon.
 
 
 
 
 

9.45-10.15     Tar du vara på de nya möjligheterna?
Darja berättar om de nya digitala möjligheterna för innovation. Är du med på tåget?

Darja Isaksson har arbetat med webben och digitala upplevelser sedan 90-talet som både designer och strateg. I dag driver hon byrån Ziggy Creative Colony som specialiserat sig på framtidens digitala erbjudanden och tjänster, Internet of Things, inom alltifrån smarta hem till morgondagens livsstilsprodukter. I mötet mellan nya tekniska möjligheter som sensorteknik och insikter om mänskliga drivkrafter hjälper hon företag att hitta nya affärer.
 
 
 
 

10.15-10.45   Paus

Magnus Linde
Magnus Linde
Head of Production at Sticky

10.45-11.15   Kostnadseffektiv eyetracking
Baserat på resultatet från tusentals mätningar berättar Sticky om hur den nya annonsören skapar högre effekt genom att ha bättre kontroll över vilka annonsplaceringar som målgruppen faktiskt ser. Använd vanliga webbkameror för eyetracking och mät konsumenters ögonrörelser och på så vis verifiera vilka annonser som faktiskt tittas på, samt vilken effekt de genererar.

Magnus Linde har en bakgrund som analytiker inom såväl publicering som annonsering och leder för närvarande produktionen på Sticky.
 
 
 
 

John Huang
John Huang
Software Engineer at Google

11.15-12.00   Use Google Analytics to outfox your competition
Get an overview of latest conversion analysis features in Google Analytics: multi-channel reporting, discovering insights with attribution models, and introduction of data driven attribution modeling. Presented by John Huang, Technical Lead, Conversion and Cross-Channel Attribution, Google Analytics. Visiting directly from the Google headquarters in Mountain View, California.

John is responsible for building and launching the Attribution Modeling Tool, Multi-Channel Funnels API and Data Driven Attribution Modeling. He is passionate about empowering businesses with better tracking and attribution technology to maximize conversions.
 
 
 

12.00-13.00   Lunch

Antoaneta & JoniAntoaneta Nikolaeva
Web Analytics Engagement Manager at DT Group

Joni Lindgren
Web analyst at Outfox

13.00-13.30   Bounded awereness, det finns en kostnad för det du glömmer att analysera
Människor har en begränsad förmåga att fatta beslut och har ofta ett begränsat medvetande. Vi tar ofta inte hänsyn till all information som finns i en beslutssituation. Lär dig använda webbanalys och A/B-tester för att lösa problemet med begränsad rationalitet.
 
 
 
 
 
 
 
 
 
 
 

Costas PapaikonomouCostas Papaikonomou
Co-Founder at Happen and Winkle

13.30-14.00   The Ugly Reality Of Market Research For Innovation
Costas will tell you about the paradox between a chaotic world generating innovation opportunities and the predictability one needs to run a business, why ‘roughly right’ is much better than ‘precisely wrong’, the wishful thinking extending from using trademarked personas, trendwachting the wrong trends and the straightjacket of historical databases.

Costas is one of the founding partners of the Happen Group (www.happen.com), one of the very few creative innovation agencies to grow rapidly in the middle of a global recession. Happen leads in consulting and smart market research for mass market innovation challenges. For fifteen years he has worked across the globe in many areas of innovation, ranging from strategy to design to commercialisation & manufacturing. He has continuously pursued the balance between consumer need, technology and business relevance, driving for the innovative leap to achieve all three.

Costas has led consumer insight led innovation projects for mass markets across cultures and categories on all continents (including the Antarctic). Clients include Kraft, Sara Lee, Shell, InterContinental Hotels, Heineken, HSBC, Philips, and many more – helping them create evolutionary and revolutionary breakthroughs that grow revenue through smart execution.

14.00-14.15   Kort paus

Jesper Åström
Jesper Åström
Founder & CEO at
Viral Hack

14.15-14.45   Den optimala mixen
Jesper har årligen lanserat och drivit över 20 kampanjer per år de senaste 15 åren. Nu delar han med sig av sina tricks och ger dig insikter om hur du måste lämna kampanjtänket för att kunna driva tillväxt inom din nisch. SEO, sociala medier, e-post och optimering av landningssidor blandas samman i en komposition som garanterar dig framgång!
 
 
 
 
 
 

14.45-15.30   Kaffepaus

Robert SahlinRobert Sahlin
Data scientist at
Thomas Cook

15.30-16.00   Läs mellan raderna
Detta uttryck härstammar från en enkel form av kryptografi, i vilket ett dolt budskap förmedlades genom att bädda in det i flera textrader. Tyvärr begränsar ofta webbanalysverktyg möjligheten att extrahera värdefull information som är uppdelat i flera separata loggrader. Denna presentation kommer att visa exempel på hur Thomas Cook attackerar denna utmaning för att skapa insikter om både kunder och produkter.
 
 
 
 
 
 

Jeroen Tjepkema
Jeroen Tjepkema
Founder & CEO at MeasureWorks

16.00-16.30   Content is King, but experience is your killer feature
Based on real world examples and data from user panel research, Jeroen Tjepkema, founder and CEO of MeasureWorks, will provide actionable insights in why user experience is the essential ingredient for persuading your customers to buy and recommend your products. With a deep dive into the relationship between user experience and web content and lessons learned from several large e-commerce sites you will learn how to make this actionable for your own website . You’ll learn why it matters, what metrics to collect and how to measure user experience.

Jeroen Tjepkema is founder and CEO of MeasureWorks. With over 12 years of experience in the internet of things, Jeroen has become a digital savvy technical product guy, from the roll-out of cable internet in the early 2000, the launch of (digital) television networks to release management of several high profile websites. With MeasureWorks the focus is on web performance and Usability, improving the performance and user experience of high traffic online environments. Jeroen is a regular speaker at conferences, talking about web performance, analytics, mobile and user experience. Next to this, Jeroen is also active in (co-)organizing events such as Startup&Measure, Dutch Web Performance & Operations meet up, MOA Digital Analytics and the Dutch Web Analytics Conference.



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