Which bird are you?


Which of the following statements best describes you?

  • I like to decide things. Sometimes it’s important to be seen and heard, but it’s not important that everyone agrees with me.

  • I often act as a peacemaker, trying to unite people, and I feel uneasy when there is disagreement. At times, I can make illogical decisions just to create harmony in the group.

  • I want my decisions to be consistent and logical; that’s more important than everyone’s agreeing. I don’t necessarily need to be the one taking the decisions.

  • I usually come up with new and innovative ideas, but I often lack the focus to complete them. I quickly turn to something else and need someone to execute the ideas for me.

Which of the following statements best describes you?

  • I like planning my work and spare time, and I need to feel in control.

  • I am usually spontaneous. Routine bores me. I love the unexpected.

  • I frequently adapt to my environment, and I often go along with plans that my family or friends make. My actions are about as spontaneous as they are planned.

  • I love challenges. It doesn’t matter whether they’re planned or spontaneous as long as I get to be adventurous.

Which of the following statements best describes you?

  • I probably am involved in fewer conflicts than other people. I like to avoid conflicts, and when they arise, I like them to be resolved quickly.

  • I am involved in more conflicts than most people, and it doesn’t bother me. There is no development without conflict.

  • I am involved in about as many conflicts as everyone else, and they don’t bother me.

  • I don’t really think too much about whether there are conflicts. I am spontaneous and restless, so I quickly focus on something else.

Which of the following statements best describes you?

  • I like to entertain and be the center of attention.

  • I don’t mind receiving praise, but it is important that it is based on performance.

  • I think it is OK to receive praise if it is based on subjective reasons. It doesn’t always have to be based on performance.

  • I like receiving praise for my ability to come up with new ideas and my ability to never get stuck in rules or routines.

Which of the following statements best describes you?

  • I enjoy helping other people grow, professionally and personally.

  • I think rules should always be followed.

  • I enjoy competition.

  • I enjoy bending, or breaking, some rules.

Which of the following statements best describes you?

  • I try to network with as many people as possible when I meet a new group of people, because I want them to know who I am.

  • I try to network with as many people as possible when I meet a new group of people, because I get bored if I don’t.

  • I prefer to speak with a few people whom I really get along with personality-wise.

  • I prefer to speak with a few people whom can teach me something.

Which of the following statements best describes you?

  • I often get bored if I focus on only one thing, and following procedures makes me frustrated.

  • I want to be acknowledged, admired, and praised by others.

  • It is important that everyone in my group gets along, and I find it troubling if everyone isn’t happy.

  • I have a need to focus, and I can quite easily ignore distractions from the outside environment when needed.

If someone asks you where you see yourself in five years, can you answer that question?

  • Of course. I like planning ahead.

  • Absolutely not. I don’t even really like planning tomorrow.

  • Maybe. I haven’t thought about it much.

What’s most important to you?

  • My own success is, of course. I love doing my very best, and I love winning.

  • The success of friends and family is at least as important as my own success; sometimes it is even more important.

  • My success is equally important as the success of my friends and family.

Which of the following statements best describes you?

  • I do what I want to, and I do it when I feel like it.

  • I do what’s expected of me, even during turbulent times.

  • I do what’s good for most of the people around me, even if it sometimes means sacrificing what’s in my own best interest.

  • I do what it takes to get a competitive advantage and achieve success.

One final question: Which of the following statements best describes you?

  • I am impatient. Routine, rules, and planning are a pain.

  • I am thorough. I want to know all the facts before making up my mind.

  • I am competitive. I love challenging myself.

  • I am compassionate. How others feel has a big impact on me.

You are most likely

The owl is the thorough and detail-oriented buyer. They want to know all the facts before making a purchase. It is important to the owl to make the best possible purchase—for their own sake. There are, however, situations when the owl may act more like a different bird. (For example, when purchasing a DVD, when it is difficult to act like an owl then.)
The peacock is the prestigious buyer. Knowing that someone famous and successful uses a product means it must be good. It is important to the peacock to make the best possible purchase so that they can show off their beautiful feathers to others. The peacock feels a little embarrassed if someone else made a better purchase.
The penguin finds relationships important. They want to know that there are real people behind the company they are buying from, and they enjoy reading reviews and customer testimonials.
The swallow is the spontaneous buyer. They just want to get to the finish quickly. That’s more important than making the best purchase. Life is too short for the swallow to waste too much time on a purchase.
People can be divided into four different approaches to purchasing. We’ve decided to use birds to illustrate them! Every single one of us has a little more of one bird in us, but you could say we all have a primary bird type and a secondary one. Which type we act like also depends, to some degree, on which product or service is involved. It is more difficult to act like a peacock or owl when buying a book compared to when choosing an insurance company. When we work with conversion optimization and A/B testing, we use the different bird types to make sure that challengers speak to all four types.

Tell your Facebook friends about your bird type