Digital Analytics and Outfox

Our Belief
At Outfox, we believe that successful digital measurement should lead to actionable recommendations and concrete improvements for your website—not just fancy tables and graphs. We like to achieve a change in how businesses make decisions, moving from gut feelings to hard facts. The changes you make to your website should be guided by visitor behavior.

More about Outfox
We have been a Google Analytics Certified Partner since the day the company was founded. We were one of only two companies in the Nordic Region to become a Google Website Optimizer Certified Partner, and Outfox is currently the largest reseller and supporter of Google Analytics Premium in the Nordic Region (Sweden, Denmark, Finland, Norway, and Iceland.) We have clients using Google Analytics Premium globally, servicing hundreds of websites across 50+ countries.

Some of the things we can help you with include:

  • Analyzing your data
  • Performing a conversion assessment, and identifying reasons why visitors don’t take certain actions (such as buying your product)
  • Developing key performance indicators (KPIs)
  • Holding inspirational workshops
  • Customized training
  • Implementation and configuration

Continuous Improvement
A wonderful thing about the web is that it is constantly changing and evolving. Your digital channels should be no exception. You must always be looking for areas in need of further improvement; perhaps a page isn’t performing well in terms of leading to orders or other valuable actions.

Tests (A/B or multivariate) can be run to try out alternative solutions in your quest for increased revenue, decreased costs, and higher customer satisfaction. Many small improvements can lead to substantial gains.

Google Analytics
We are a Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller. We can help you:

  • Implement Google Analytics based on your particular needs and key performance indicators (KPIs)
  • Configure Google Analytics to meet your needs
  • Quality assurance of your Google Analytics implementation
  • Set up reporting using the Google Analytics API
  • Train you and your colleagues based on your needs
  • Conduct analyses based on your organization’s needs

Conversion Optimization
We can help you:

  • Implement a tool for A/B testing
  • Introduce the process of continuous improvement to your organization
  • Manage this process (analysis, hypothesis creation, tests, and recommendations)
  • Organize inspirational workshops and training sessions

We base our conversion optimization work on four different types of buyers, illustrated by birds. Take our test and find out which bird you are.

The Four Birds
People can be divided into four different types of birds, each representing a different temperament and different preferences when making purchases.

We’ve used an owl, a peacock, a penguin, and a swallow to illustrate the differences in how people consume products and services, and what’s necessary to persuade each bird.

Contact us