At Outfox, we believe that successful digital measurement should lead to actionable recommendations and concrete improvements for your website—not just fancy tables and graphs. We like to achieve a change in how businesses make decisions, moving from gut feelings to hard facts. The changes you make to your website should be guided by visitor behavior.
Some of the things we can help you with include:
A wonderful thing about the web is that it is constantly changing and evolving. Your digital channels should be no exception. You must always be looking for areas in need of further improvement; perhaps a page isn’t performing well in terms of leading to orders or other valuable actions.
Tests (A/B or multivariate) can be run to try out alternative solutions in your quest for increased revenue, decreased costs, and higher customer satisfaction. Many small improvements can lead to substantial gains.
We are a Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller. We can help you:
We can help you:
We base our conversion optimization work on four different types of buyers, illustrated by birds. Take our test and find out which bird you are.
The Four Birds
People can be divided into four different types of birds, each representing a different temperament and different preferences when making purchases.
We’ve used an owl, a peacock, a penguin, and a swallow to illustrate the differences in how people consume products and services, and what’s necessary to persuade each bird.
Outfox was founded by Lars Johansson and Christoffer Luthman.
Outfox Intelligence AB
117 33 Stockholm