Google Optimize 360

Google Optimize 360

Google Optimize 360 is a tool for conversion optimization from Google. It’s part of Google Marketing Platform of which Merkle Outfox is a Sales & Service Partner.

Google Marketing Platform

With Optimize 360, you can:

  • Create A/B, multivariate, or redirect tests.
  • Use a visual editing interface to make simple website changes.
  • Use raw HTML and Javascript code editing for more advanced tests.
  • Analyze experiment results with native statistical reporting built on your Analytics 360 data.
  • Apply geo targeting.
  • Go deep in your analysis of test results using BigQuery (requires Analytics 360).
  • Use your Analytics 360 audience lists for targeting.
  • Use information in the data layer in Tag Manager 360.
  • Get guaranteed service levels.
  • Have the chance to opt into early access to new features.

Want to find out how small tweaks can yield big results?

We’d love to tell you more! Get in touch, and tell us a bit about your organization and what you need help with.