Google Optimize 360 is a tool for conversion optimization from Google. It’s part of Google Marketing Platform of which Merkle Outfox is a Sales & Service Partner.
With Optimize 360, you can:
- Create A/B, multivariate, or redirect tests.
- Use a visual editing interface to make simple website changes.
- Analyze experiment results with native statistical reporting built on your Analytics 360 data.
- Apply geo targeting.
- Go deep in your analysis of test results using BigQuery (requires Analytics 360).
- Use your Analytics 360 audience lists for targeting.
- Use information in the data layer in Tag Manager 360.
- Get guaranteed service levels.
- Have the chance to opt into early access to new features.